North Columbus News

Adults aged 60 to 78 are currently navigating the housing market with apparent ease, surpassing other generations in home buying and selling. Jessica Lautz, deputy chief economist at the National Association of REALTORS, states, "In a plot twist, baby boomers have overtaken millennials—the largest U.S. population—to become the top generation of home buyers."

According to NAR's 2025 Home Buyers and Sellers Generational Trends Report, baby boomers now account for the largest share of both buyers (42%) and sellers (53%). This shift may influence how real estate agents position themselves within the market.

Boomers are motivated by lifestyle changes such as downsizing or relocating closer to family. Many are purchasing homes with cash, bypassing high mortgage rates. Nearly half of older baby boomers (70 to 78 years old) and 40% of younger boomers (60-69 years old) make all-cash purchases. They have stayed in their homes longer—16 years on average for those aged 70–78—benefiting from a 47% rise in home prices over five years.

Despite their confidence in buying power, baby boomers rely heavily on real estate professionals for guidance. They expect help finding properties that fit new lifestyle priorities, assistance with pricing and negotiating terms, guidance through paperwork and transactions, and expertise in marketing their current homes.

To remain competitive, real estate professionals should understand why clients are buying or selling. Baby boomers seek agents who can build trust and provide personalized experiences addressing their unique needs. For instance, nearly one in five buyers over 60 choose senior-focused housing.

Some agents pursue additional designations like Seniors Real Estate Specialist (SRES) to better meet aging adults' needs when selling or buying property.

As baby boomers dominate the housing market again with equity and motivation, they continue seeking trusted real estate professionals who can add value and facilitate smooth transitions.

Melissa Dittmann Tracey is an award-winning journalist covering real estate news. She contributes regularly to various platforms including REALTOR Magazine and hosts The Housing Muse podcast.