North Columbus News

Real estate professionals are employing innovative marketing strategies to expand their customer base, as highlighted at Keller Williams Realty's Family Reunion 2025 event in Las Vegas. These strategies include client appreciation events, online giveaways, and leveraging YouTube for business growth.

Danny Baron, founder of Keller Williams’ The Baron Group in Cincinnati, Ohio, organizes large-scale client appreciation events four times a year. These events can attract thousands from his network and help keep him prominent in the market. "The events create thankful prospects and help keep him top-of-mind in his market," said Baron. He partners with vendors to manage costs and uses these gatherings as opportunities for multiple touchpoints with prospects.

Laura Gillott of Keller Williams’ TheGillott Home Team in Lebanon, Georgia, utilizes online giveaways on Facebook to engage potential clients. Participants must interact with the post and complete a Google form that gathers information about their real estate interests. A Mother’s Day Giveaway led to significant engagement: "Gillott received 533 registrations within five days," resulting in numerous leads and requests for services.

Will Sawyer, another Keller Williams agent based in Greenville, South Carolina, credits YouTube for doubling his business last year. His channel targets buyers relocating to the area and establishes him as a local expert. "In January, Sawyer got more than 50 new customer leads in one month alone from viewers of his YouTube channel," showcasing the platform's effectiveness.

These marketing efforts demonstrate how relationship-building activities can lead to increased business opportunities for real estate professionals.